"There was no alternative," said Charles Schwab after returning as chief executive of the financial-services firm of the same name in 2004.

“这是没有选择的，”查理斯·施瓦布在2004年重返就任行政总裁后说(他的公司是与其同名的财务服务公司)。

youdao

You know you have made it when the name of your firm mutates into a verb, as with Google and Hoover.

一旦你仿效谷歌和胡佛，将企业名称变成动词，你就成功了。

youdao

If they say it wasn't them, they should be able to tell you the name of the firm that did give you the advice at the time.

BBC: Ask the expert: Endowments

This is possible because, as the name of the firm conveys, the principals of the firm are able to deliver solutions to their clients.

FORBES: Selling Solutions, Not Capabilities: How Guidepost Solutions Stays on Top

Kilimanjaro with, oh say, the name of your own firm and a post from a customer disgruntled over the service she received and you can see where all this is headed.

FORBES: Where Sales and Search and Service Meet. Or Crash Head On